.png)
The Work Speaks For Itself
Every case study below shows the full picture, the problem we inherited, what we changed, and the numbers that followed. Real metrics. Real results.
First $1M Revenue Day in Brand History. Then 15 More.
How we doubled a $25M DTC brand in 12 months and held efficiency at 2x ad spend.
$51.1M
+154%
16
$40.3M
2.02x
An adventure product brand we work with had real traction, $25.4M in annual revenue, a product people loved, and 97% of spend concentrated on a single platform. The question was not whether the brand could grow. It was whether the paid media infrastructure could support what they wanted to become.
We treated it as an operational build, not a media buying assignment. Three compounding pillars: creative velocity (4,819 unique ads in 2025, up 61% year over year), SKU expansion as media strategy (30 to 78 SKUs, each unlocking new targeting segments), and channel role clarity. Meta to scale. AppLovin to reach gifting audiences in mobile gaming inventory competitors were not touching. Google to capture high-intent search at 14.32x ROAS. TikTok rebuilt with platform-native creative at +306% purchases and -49% CPA.
Q4 2025 alone ($40.3M in revenue) exceeded the brand's entire 2024 annual revenue. The brand hit its first-ever $1M revenue day on December 7, then did it 15 more times. Net profit grew 154.8% year-over-year at 2x ad spend, with efficiency essentially maintained.
Subscribers Up 101%. Retention Better Than Ever.
From recycling existing buyers to acquiring high-LTV subscribers at scale.
+101%
3,751
$169K
84.8%
3.1x
The account looked great on paper, solid ROAS, active search campaigns, consistent spend. Almost all of it was talking to people who already knew Peace Coffee. ROAS was optimized. Net new subscriber growth had stalled.
Full account rebuild focused on one job: find genuinely new subscribers, not recycled existing buyers. Rebuilt audience exclusion lists from scratch. Shifted optimization from blended ROAS to first-time subscription checkouts. Rebuilt search around non-brand, category-level keywords including coffee subscriptions, specialty roasters, and coffee delivery. In Q1 2026, scaled monthly spend from $20K to $26K with the right foundation in place.
January 2026 brought 400 new subscribers, the most ever in a single month. February broke it with 415. Multiple weeks hit 100+ net new subscribers, a benchmark never reached before. The January 2026 cohort retained at 84.8% through Month 1, the strongest retention of any cohort in six months. More volume. Better quality.
Three Years of Declining ROAS. Reversed in One Quarter.
How we diagnosed what nobody else would and rebuilt the foundation.
5.04x
+35%
76%
6,875
Three straight years of declining ROAS. The previous agency's response was to offer a lower fee with no change in service. The problems were not tactical. They were structural, buried in the architecture of the account. Brand queries bleeding invisibly into non-brand campaigns. 93% of 6,875 SKUs completely unclassified. A brand transition that had been live for four months with zero adjustment in paid strategy.
Full account audit before touching a single bid. Separated brand and non-brand campaigns completely. Built a 30-value product taxonomy classifying all 6,875 SKUs with a five-tier dynamic performance system. Consolidated 37 Microsoft Ads campaigns. Built a phased rebrand transition plan to protect revenue during the handoff from the legacy brand to the new identity.
After three consecutive years of decline, February 2026 came in above the full-year 2025 average. Brand search ROAS improved 35%. An A/B test on brand terms drove the same revenue at 76% less spend, a 23.7x ROAS. The account now has the infrastructure to scale without structural rebuilds.
Ready to Be the Next Case Study?
Book a 30-minute strategy call. No pitch. Just a real conversation about your brand and what is possible.